ABOUT FULL FACE FITNESS
Generally speaking, healthcare is fragmented and not at all consumer friendly. Full Face Fitness, by contrast is an integrated approach to healthcare, enabling practice owners the ability to offer a holistic, market friendly menu of services for their patient’s entire Social Zone. At Oralogix we define the Social Zone as the whole physical area encompassing:
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Mouth – Oral care including, teeth, periodontium, and function & comfort of the TMJ
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Lip –Repair and maintenance of the vermillion tissue and boarder
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Face – Anti-aging treatments for the peri-oral structures, including: jaw, mid-face, forehead and scalp
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Neck- Skin, cervical spine
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Upper Chest- hard and soft tissues of the anterior and posterior shoulder area to including skin, muscle, tendon, and bone
Case in point – in dental practice, aesthetic dentistry is now table stakes, with nearly every practitioner staking a claim to this specialty. By embracing the emerging genre of Full Face Fitness, the progressive practitioner has the opportunity (and the skill) to go bigger- expanding beyond the vermillion border™. Instead of just another cosmetic dentist, the (now) Social Zone Specialist becomes decidedly more attractive to today’s healthcare consumer- whom, as we now know seeks convenience, safety, clean spaces, natural products and holistic approaches (to almost everything). Full Face Fitness is completely on-trend and 100% market driven. It represents a distinct opportunity for the smart, forward thinking practice owner- a healthcare entrepreneur ready and willing to capitalize on the next blue ocean**.
** Kim Chan W. and Mauborgne, Renee, 2004. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business Review